After 14 years Heinz No Salt Added ketchup is no longer made with AlsoSalt. But this change does not diminish the story of success and our journey as told below.
The ketchup you love seasoned with AlsoSalt, a great tasting salt alternative. With AlsoSalt, Heinz was able to remove the added salt and keep the delicious flavor you expect.
Nathan Brandt, in the research and development division of H.J. Heinz, centered on the company's iconic flagship; Heinz Ketchup. He pursued novel methods of product improvement based on new theories of sodium transduction on the tongue. Using our sodium free salt substitute, AlsoSalt, he began with a 25% salt reduction, continued on to 33%, 50%, and boldly landed on a complete 100% reduction of salt. By 2006 he had successfully reformulated a poor performing No Sodium ketchup SKU. The No Salt Added ketchup remains in production, more than a decade and a half later, and continues to buck the trend for short life span product launches in many CPG (consumer packaged goods) companies today.
Photo: Jana Sherwood and Nathan Brandt at the Heinz Innovation Center with Tomatosaurus. (my nickname). We are presenting and sampling our new ketchup on french fries to all the Heinz brand groups. The lone bottle of ketchup is the initial packaging.
Nutrition Facts Servings: about 23
Serving size: 1 Tbsp (17g), Amount per serving:
Calories 25, Total fat 0g (0% DV), Sodium 0mg (0% DV), Total Carb. 5g (2% DV) Fiber 0g (0% DV) Total Sugars 5g (Incl. 4g Added Sugars, 8% DV) Protein 0g, Potassium 180mg (4% DV)
Not a significant source of saturated fat, trans fat, cholesterol, vitamin D, calcium and iron.
INGREDIENTS: TOMATO CONCENTRATE FROM RED RIPE TOMATOES, HIGH FRUCTOSE CORN SYRUP, DISTILLED WHITE VINEGAR, CORN SYRUP, ALSOSALT SALT SUBSTITUTE (POTASSIUM CHLORIDE, LYSINE), NATURAL FLAVORING, SPICE, ONION POWDER.